His letterforms are everywhere at your local library. If you're printing a lot of text that you want to read well, and have a traditional, friendly feel, look at the works of William Caslon. By 1742, Caslon's son, also named William, was designing his own type specimens and eventually took over the foundry when his father retired in 1750. He changed the visual voice of the text during the time period of the Industrial Revolution and his Caslon type is even used on the first printed copy of the American Declaration of Independence. William changed how the printers of London were communicating. His type foundry paved the foundations for future type designers like Baskerville, which continued to evolve into more type styles. William Caslon doesn't get enough credit nowadays, just like most type designers in general.
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